This is a furniture showroom with a semi-permanent installation from Devon Turnbull / OJAS.

From the USM website:

The design of the Ojas Listening Room at the USM NY Showroom integrates Turnbull’s brutalist audio systems with USM case goods, seating, and other furniture, as well as Kvadrat Acoustics’ Soft Cell panels. Visitors to USM will experience a calming environment in which to contemplate music, liberated from the disruption of outside noise. To help realize this ambitious project, Turnbull tapped expert acoustician Ethan Bourdeau and creative agency ICNCLST. The space is now open to the public with immersive, one-of-a-kind listening sessions. As part of the collaboration between Ojas and USM, Turnbull will offer a curated selection of products from the likes of Denon, Ortofon, Western Electric, Sun Audio, MJ Magazine, Stereo Sound, and others.